A Guide to Marketing Live Shows

In Bash Class, Industry, Marketing by Bree Pear

Hey fam! Bree from Live Bash here 👋🏼 Whether you’re prepping for your next big live show or looking to boost engagement, you’re in the right place, I’m here to talk to you about social media marketing for artists. We’re diving into the nitty-gritty of using social media to not just promote your gigs but to create a vibe, a community, and an unbreakable bond with your fans.

From eye-popping visuals to authentic behind-the-scenes (BTS) content, we’ve got you covered with practical tips and some tried-and-tested social media wizardry. So, grab your device, get comfy, and let’s amp up your social media game to a whole new level! 🚀🎵

Top-Notch Visuals are Your Besties

Quality visuals? Non-negotiable. We hook you up with some snazzy digital assets that are sure to make your socials pop. Remember, “Content is king, but engagement is queen, and the lady rules the house!” as Mari Smith, a renowned social media thought leader, says.

Get Personal, Get Noticed

Nothing beats a candid chat. Sharing a quick video message talking straight to your fans? Gold. Let them see the real you, the pre-show jitters, the excitement – it’s all part of the journey. As Social Media Today puts it, “Videos are shared 1,200% more than links and text combined,” so let’s get filming!

The Perfect Posting Playbook

Here’s a quick rundown on when to drop those posts…

  • Two Weeks Out: Start the hype train. Choo choo! Post on your social feeds letting people know about your upcoming live show.
  • One Week Out: Reminder your fans about your show & remind them to support by purchasing the Digital Collectible
  • Day of the Show: Minimum 3 posts – Morning, Afternoon, and One Hour Before Showtime. Build that anticipation!
BTS Magic on Your Stories

Alright, let’s chat about the magic of Behind-The-Scenes (BTS) content. Who doesn’t love a good sneak peek, right? Your Instagram or TikTok are the perfect spots for those raw, unfiltered glimpses into your world. Think clips of soundchecks, makeup touch-ups, or even those last-minute nerves – it’s all gold.

Here’s the thing: BTS content is like a backstage pass for your fans. It’s your chance to share the real, unpolished moments that make live shows so special. Plus, it adds that human touch that fans absolutely adore.

Fan Love = Giveaways

Get your fans talking. A little giveaway or some exclusive content can go a long way in ramping up the engagement. You can give away free Digital Collectibles of your show or even offer a free download of something you’ve been working on. The possibilities are endless.

Show Day BTS and Reminders

Hit ‘em up with those on-the-day updates. “Just landed at the Live Bash stage” kinda posts. Keep your fans looped in with real-time updates. Snap a pic as you hit the Live Bash stage, share a quick soundcheck video, or post a selfie with your crew. These little updates are your final, friendly nudges to remind your fans about the show’s start time and place. It’s all about building that day-of buzz and excitement – like a countdown to an unforgettable experience. Keep it short, sweet, and full of energy; let them feel the anticipation! 🌟🎤

By keeping it real and engaging on social, you’re not just promoting a show; you’re creating a community. Remember, at Live Bash, we’re all about making connections that last. Swing by our artist support page for more cool tips and tricks.


Bree Pear

Head of Brand & Marketing, @breepear